Nutella Academy x Christelle Brua
- Event
Customer
As part of the organization of a pastry competition open to all CFA's in France, Nutella has created its "Nutella Academy".
The aim of this one-off operation is to highlight young French pastry chefs and to promote their know-how and creativity, with Nutella as the main ingredient in the recipes.
This operation was an opportunity to give a more creative image to this flagship product loved by households.
CUSTOMER'S REQUEST
Proposal of a Chief adapted to the operation
DEVICE PROPOSED BY UNIIQUE
During the competition, the final jury, composed of brand professionals and renowned chefs, was looking for its figurehead. The Chef who would represent French excellence and accessibility - one of the brand's core values.
Christelle Brua's profile was an obvious choice.
Nutella appointed her as President of the Jury. This strong collaboration allows to create the emulation of the press on the occasion of the event.
CONCERNED CHEF
Christelle Brua
