Foodspring x Nastasia Lyard
- Marketing & Image
Customer
Foodspring
CUSTOMER'S REQUEST
FoodSpring, a brand of high-protein supplements and meal replacements, wishes to communicate with its community through a renowned chef.
FoodSpring wishes to diversify the use of its products by entrusting them to the hands of Chefs who will bring a new way of cooking and consuming them.
It is therefore natural that the profile of Nastasia Lyard, a renowned, young, dynamic and connected chef, was chosen to become the new ambassador of the brand and to embody their products and values.
DEVICE PROPOSED BY UNIIQUE
- Proposal of a Chief corresponding to the profile sought
- Creation of a real instagram per month to present recipes
CONCERNED CHEF
Nastasia Lyard
VIDEOS RECIPES IN REAL FORMAT
INSTAGRAM CONTEST FOR FOODSPRING
LAUNCH OF THE FOODSPRING PARTNERSHIP
