Kenwood x Nastasia Lyard

Marketing & Image

Customer

Kenwood

CUSTOMER'S REQUEST

Kenwood wanted to hire the services of a renowned chef to highlight the features of one of their products, the "Cooking Chef Experience" robot.

DEVICE PROPOSED BY UNIIQUE

- Proposal of a Chief corresponding to the profile sought

- Creation and broadcast of one Instagram and Facebook live per month. The idea: Nastasia (with ore network) invites herself to another Chef's restaurant to make a 4 hands recipe while using the " Cooking Chef Experience " robot.

- Photo shoot of the recipe done on Kenwood and Chef's social networks.

- Creation of an original web series "From fishing to the plate" composed of 4 episodes.

This operation took place in several stages: organization of the meeting with Sébastien, sea trip & sharing around the job of angler, creation of the "anti-gaspi" recipe with placement of the Kenwood robot, tasting of the recipe & exchanges, promotion of this web series on Kenwood's digital media.