Picard x Julien Serri
- Marketing & Image
Customer
Picard
CUSTOMER'S REQUEST
Picard, the famous French brand of frozen food, needs no introduction.
On the occasion of its 2022 campaign "Ciao Italia with Picard" the brand has decided to highlight recipes created by Italian chefs. 365 ways to eat Pasta as Julien himself would say!
The client asked us to find a chef ambassadorfor the launchof the "Ciao Italia with Picard" campaign.
DEVICE PROPOSED BY UNIIQUE
- Proposal of a Chief corresponding to the profile sought
- Creation ofseveral recipes specially developed for the brand.
Chef CONCERNED
Julien Serri
ACHIEVEMENTS
- Selection of a Chef adapted to the client's ambitions
- Creation of videos presenting the recipes
- Creation of "tips" videos
- Co-writing of an article presenting the collaboration and publication on the Picard website.
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