Socopa x Florian Barbarot
- Marketing & Image
Customer
Socopa
CUSTOMER'S REQUEST
Socopa, a subsidiary of the Bigard group,, markets kebabs, sausages, marinated and minced meats.
The brand wanted to benefit from the services of a young dynamic Chef to promote a new product line: the Chopped.
Their choice naturally turned to Florian Barbarot, straight out of season 10 of Top Chef.
For the occasion, we created a campaign with the brand called: the Chef's burger!
The objective of the operation was to promote the merits of their product through a simple and popular recipe: the burger.
DEVICE PROPOSED BY UNIIQUE
- Proposal of a Chief corresponding to the profile sought
- Signature of an annual collaboration with Florian Barbarot for the " Burger du Chef" campaign
- Urban display in 4×3 for 1 week
- Socopa advertising on the 6Live replay throughout the Top Chef show
- Communication on the Chef's social networks
- Communication on the brand's website and on the product packaging
Chef CONCERNED
Florian Barbarot
THE BURGER RECIPE CAMPAIGN ON THE SOCOPA WEBSITE
BURGER DU CHEF" RECIPE TUTORIALS
ADVERTISING ON THE REPLAY OF TOP CHEF
